BUSINESS IN BRIEF
STRATEGY FOR GROWTH
A comprehensive solution portfolio is not enough by itself to ensure long-term success. Companies that wish to grow faster than the market must prove themselves by means of innovation. While SAP continues to grow its core business, our vision over the next few years also focuses on further expansion into the small business and midsize company segment, key industry and solution segments, and emerging economies. Our strategy relies primarily on organic growth, driven both by SAP's in-house development expertise and an increasing focus on co-innovation with our expanding partner ecosystem.
To remain a leader in our industry, we have developed a strong 2010 vision that focuses on:
- Doubling our addressable market
- Achieving more than 50% of order entry from new products
- Delivering service-oriented architecture, with mass adoption of the business process platform
- Providing new and expanded solution offerings for large customers, including enhancement packages that deliver innovations in a more simple, flexible, and cost-effective fashion
- Offering a comprehensive solution portfolio for small businesses and midsize enterprises, including SAP Business One, SAP Business ByDesign, and SAP Business All-in-One
- Demonstrating market leadership in the business-user segment